Getting Your Website Indexed By Search Engines ASAP

Do you want to ramp up for search traffic from organic searchers? I guarantee the answer is yes!

SEO and organic search is not dead. Don’t let anyone tell you otherwise. Most of those people just don’t know what they’re doing. Which unfortunately is the case for much of the consultants these days pitching themselves as ‘digital marketers’.

The main problem that people face with SEO and organic search volume in general is that it takes time. Most small business owners (myself included) are impatient. A fully-fledged SEO strategy can take up to 6 months to see results and 12 months before you start to see a return on your investment.

But what if there was a quicker way to get your website’s pages indexed by the big search engines?

This post will teach you how to get Google and Bing to start crawling your website quicker while moving you up the organic search positions.

How Search Engines ‘Search’

For all their complex algorithms, the main crust of how search engines find relevant content isn’t that hard to understand. Each of them has what a called ‘spiders’ that crawl around the internet looking for new information that they can show to searchers. Once a spider hits a new page it needs to quickly understand what that page is about. It does this by ‘crawling’ the page, identifying keywords and search phrases in the copy of the page, and combining each of them to get an understanding of how relevant that page is to a topic.

In the early days, the algorithms used by the likes of Google weren’t nearly as sophisticated as they are now. Back then, you could easily rank for topics or keywords simply by stuffing the page full of the phrase you wanted to rank for. Today, this type of tactic will get you penalised.

That’s not to say that keywords don’t matter, it’s just that now you need to be providing the user with information that the searcher wants to see, improving their experience rather than just focussing on keyword rankings. After all this is what search engines were made for. Providing relevant information to searchers.

None of this matters though if Google can’t find your website…

Indexing a website or webpage is the search engines way of analysing content such as meta titles, tags and alt attributes on a page and then based on that analysis, deciding where that page should rank in the search results.

Has Google Already Indexed My Website?

The easiest way to check if your website has been crawled and indexed by Google itself is by using the site: prefix in front of your domain in the search box. This will show you which pages Google has already crawled and even show you which pages are ranking the highest for your branded term.

Google-indexing

Get Writing

Search engines love new content. Why? Because it shows them that the website is active, on top of current trends in your industry and providing more information to users. If your website doesn’t have a blog you really need to start one. Commit a couple of hours each week to writing highly relevant content about your industry and you will certainly see an improvement in rankings.

The Robots.txt File

This file sits in the directory of your domain and basically tells a search engine spider which pages to crawl and which pages to keep away from. This is particularly relevant for websites that have lots of duplicate content such as ecommerce sites that might have the same description for variants of a product. Duplicate content such as this is a problem for search engines as they don’t know which page you want to rank for. Using the robots.txt file appropriately is one way to help you get your site indexed faster.

Submit a Sitemap

A sitemap is essentially what it says on the tin, a ‘map’ of all the pages of your website that lets search engines know when something has changed. This could be you adding a new page or making changes to copy on an existing page.

Sitemaps helps your blog posts and pages get crawled and indexed.

To submit your sitemap to Google head type Google Search Console into Google and sign up for an account.

Once logged in hit the red button that says ‘Add a Property’ in the top right hand corner.

google-search-console-add-property

Enter the details of the URL you would like to to manage and hit ‘Continue’.

google-search-console-add-property-url

Enter the details of the URL you would like to to manage and hit ‘Continue’.

Then follow the instructions that Google shows you to add the HTML code to your domain to verify ownership.

Then connect your Google Analytics Account (if you have one, and you should…) to Google Search Console so that you can also see this information in your analytics account.

Once your site has been verified click on your website in the dashboard and select ‘sitemaps’ in the left-hand navigation bar. Then select the red button ‘Add/Test Sitemap’. The sitemap URL is typically yourdomain.sitemap.xml but it can be different depending on your website platform.

Conclusion

This certainly isn’t the end-to-end complete guide to improving your search ranking for a new website, but they will give you the best fighting chance of having Google/Bing et al crawl your website faster and index your pages faster, hopefully getting you more traffic.

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